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Staying the course............on the SS hipS-sister

DSC_0107_sm1“It's hard to beat a person who never gives up.”
― Babe Ruth

My second year in "business". To say that I have learned a lot is an understatement. No one can ever prepare you for what lies ahead. No business course, no self-help book. You will experience everything and everyone. You will see the best in people, you will see the worst. You will cry, stretch, grow, cheer, feel defeat, joy....and sometimes all of that in just one day.

You will make mistakes, and yah, you will get some things right. But, the one thing that you cannot do is give-up.

“There are no shortcuts to any place worth going.”
― Beverly Sills
There are no shortcuts, that is true. But, I have learned some things so far  that I believe are instrumental in building a brand. Here are a few...........

Build the right team. 

Know what you know. Know what you don't know.

Stay humble.

Learn the value of equanimity....in ALL circumstances.

Don't let others ever define who you are.

and finally......

Don't ever allow yourself to be "apples to apples" with anyone. If you are, you are not working hard enough.

You may experience betrayal.  You most definitely will be surprised by people's steadfast loyalty and dedication. But, here's the thing, if you wake up every morning and remember why you are doing what you are doing, and have integrity, it will all be worth it. If you "stay the course", aligned with YOUR values, and they are good and true, you will achieve a high value success, not valued in dollars and cents (although that will be nice too), but an internal core success that can only be realized and felt by staying true to  those core values, that at the end of the day, define you and define me.

It is ALL so worth it. Every bit of it.  And I am ready for what lies ahead. What is next for us on the horizon. For with the right roadmap, the journey can take you on  a tremendous path of growth and understanding, beyond your wildest dreams. Far exceeding your goals for yourself and your company.

“She was tough in the best sense of the word. She'd taken blows, the disappointments, and had worked her way through them. Some people she knew, would have buckled under, found a clutch, or given up. But she had carved a place for herself and made it work.”
― Nora Roberts

xoxo, Sonia

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